Meet the alliance

DestLab Alliance is a group of skilled professionals and companies spread across Europe and the US with a passion for creating and marketing destinations to be noticed and experienced.

With our common denominator as colleagues at Visit Sweden, we together have an extensive experience providing destinations and companies with a range of services; from strategic advice and operational development to communication of products and services.

By combining our strengths and market knowledge, we can offer efficient cross-market activities enhancing economies of scope as well as tailormade activities to a specific segment on one selected market.

Up-to-date market insights and strong networks enable us to provide state-of-the-art services to the sector, including both private and public companies. We are ready to enhance touristic flows and to increase your business!

DestLab Alliance can help you overcome your challenges, making the most of the opportunities in the right market, in line with your positioning,your brand, and your commercial targets.

We are fully committed to sustainability. Incorporating sustainability in our daily operations, in our collaborations with our business partners and other stakeholders in our activities and communication.

For questions or other inquiries, please contact Johan Cavallini:


DestLab Alliance consists of the following market partners:

A management consulting company with more than 20 years of experience in destination development.

The services provided include strategy & organization, operational control and results, quality and sustainability, innovation and product development, team leading, coaching and branding.

Gateway South was created by 3 professionals and former colleagues from the tourism industry with a clear mission: help tourist businesses and organizations with their communication in order to reach their goals in terms of visibility and volumes.

The team holds between 15 and 20 years of experience in the field, specialized in the Italian and Spanish markets, working in projects with clients from all sides of the tourist landscape.

Founded by two marketing communication professionals with 15+ years experience in the business, Gate2Marketing offers a range of services from strategic advice through hands-on implementation for all your destination marketing & communication needs: Strategy development & consulting, content development, web management, as well as campaign management and the full range of PR services.

Starting out in 2018 as preferred supplier to Visit Sweden in the Netherlands, the portfolio of clients is expanding. Gate2Marketing is specialized in services on the Dutch market, but are able to assist with selected activities in the UK, Germany and Poland and the full scope of activities via network freelancers or agencies.

Founded by former Visit Sweden employees with 20 years of experience in the field, Nordest provides product and business development for the Scandinavian markets. Starting with market analysis and identification of target groups, they help regions, destinations and companies develop existing and new products. With experience in marketing, PR, content creation and communication strategy, Nordest can guide you from start to finish to attract new visitors.

In addition, Nordest is developing Opplev Sverige, which is a brand working to promote Sweden as a destination for the Norwegian market.

Kron Kommunikation is a PR and Communication Agency based in Copenhagen, Denmark, specializing in Public Relations and Communication for primarily Swedish Tourism and Travel clients targeting the Danish market. 

Kron Kommunikation is founded and owned by Anna Kron Boysen, who has worked with Swedish-Danish communication and clients throughout her career for more than 20 years, including over 10 years of experience from Visit Sweden in Denmark. Kron Kommunikation has a comprehensive knowledge of the travel- and tourism industry in Scandinavia. 

At Kron Kommunikation, PR and communication activities, strategic advice and market knowledge are the main services, including press trips and press releases, influencer collaborations, as well as copy and content deliverables. Long experience and comprehensive expertise ensure efficient and high-quality communication adding value for the clients.