Meet the alliance

DestLab Alliance is a group of skilled professionals and companies spread across Europe with a passion for creating and marketing destinations to be remembered.

Our common background, working for Visit Sweden, has given us a long experience of helping players from the touristic industry with their strategic and operational development as well as marketing and communication of their destinations, products and services. By combining our strengths and market knowledge we can offer efficient cross-market activities enhancing economies of scope.

Up-to-date market insights and strong networks enable us to provide state-of-the-art services to the sector, including both private and public companies. We are ready to create touristic flows and business!

DestLab Alliance can help you solve your challenges, bringing out the most of the opportunity on the right market in the right way, in line with your positioning and your brand.

We are fully committed to sustainability, Incorporating sustainability in our daily operations, in our collaborations with our business partners and other stakeholders in our activities and communication.

For questions or other inquiries, please contact Tord Carnlöf:


DestLab Alliance consists of the following market partners:

A management consulting company with more than 20 years of experience in destination development.

The services provided include strategy & organization, operational control and results, quality and sustainability, innovation and product development, team leading, coaching and branding.

Gateway South was created by 3 professionals and former colleagues from the tourism industry with a clear mission: help tourist businesses and organizations with their communication in order to reach their goals in terms of visibility and volumes.

The team holds between 15 and 20 years of experience in the field working in projects with clients from all sides of the tourist landscape.

Founded by two marketing communication professionals with 15+ years experience in the business, Gate2Marketing offers a range of services from strategic advice through hands-on implementation for all your destination marketing & communication needs: Strategy development & consulting, content development, web management, as well as campaign management and the full range of PR services.

Starting out in 2018 as preferred supplier to Visit Sweden in the Netherlands, the portfolio of clients is expanding. Gate2Marketing is specialized in services on the Dutch market, but are able to assist with selected activities in the UK, Germany and Poland and the full scope of activities via network freelancers or agencies.

Founded by former Visit Sweden employees with 20 years of experience in the field, Nordest provides product and business development for the Scandinavian markets. Starting with market analysis and identification of target groups, they help regions, destinations and companies develop existing and new products. With experience in marketing, PR, content creation and communication strategy, Nordest can guide you from start to finish to attract new visitors.

In addition, Nordest is developing Opplev Sverige, which is a brand working to promote Sweden as a destination for the Norwegian market.